Creative Competition Terms and Conditions

1 Organiser and Participants

1.1. AP KEFIR LTD, a company incorporated in the Republic of Cyprus, registration number: HE 427756, address: 28 Oktovriou, 367, MediterraneanCourt, Floor 1, Flat/Office A5, 3107, Limassol, Cyprus (hereinafter the “Developer”). These Terms and Conditions govern the creation and submission of videos for participation in the competition and the provision of gifts to selected winners (hereinafter the “Competition”).

1.2. Persons aged 18 or over from any country worldwide may participate, provided that they have previously applied for and obtained access from the Developer to the testing (early access) of the game Rob Run (hereinafter the “Game”), and that participation and receipt of a gift are permitted under the legislation applicable to them. Participation is free of charge; no purchase is required.

2 Deadlines and Participation Procedure

2.1. Competition entry period: from 30 October 2026 at 20:00 until 3 November 2026 at 23:00, inclusive, GMT+3. Deadline for assessing videos and notifying selected participants: 5 November at 23:00, inclusive, GMT+3. Deadline for crediting the gift to winners: within 5 days after the winner provides their new in-game ID.

2.2. To participate, within the specified period, a participant must: (a) publish on their own social media account (YouTube; Instagram; TikTok) a video created by the participant featuring gameplay from the Game and presenting the Game in a positive context (the “Video”); (b) include the hashtag #robrun in the post; (c) submit the completed Google Form, providing their email address, in-game account and social media account with a link to the post. The post must remain accessible to the Developer for viewing until the assessment is completed.

2.3. These Terms and Conditions are available to the participant before submission of the form. By submitting the completed form, the participant accepts these Terms and Conditions, including the conditional licence under Section 5; the contract is concluded upon submission of the form. Acceptance of these Terms and Conditions is confirmed by a mandatory tick-box in the form.

3 Requirements for Videos

3.1. The Developer permits participants to record, reproduce, edit and publish screen-capture video of the Game (gameplay and materials) as part of competition Videos, to the extent of the rights held by the Developer. There are no restrictions on showing gameplay by reason of early access. Rights in the Game and its materials remain with their respective rights holders.

3.2. The participant must hold the rights to any materials they add that do not form part of the Game, including music, fonts and images, and the necessary permissions from other persons, including those enabling the grant of such rights to third parties (sublicensing) for commercial and advertising purposes. The Video must not breach the law, third-party rights or the rules of the social media platform. The post must clearly disclose participation in the Developer’s promotion with the possibility of receiving a gift. The requirement to present the Game in a positive context does not require false or misleading statements.

4 Assessment and Gifts

4.1. The Developer assesses Videos itself on the basis of originality of the idea, quality of execution, creative use of gameplay and relevance to the theme — presenting the Game in a positive manner. Assessment is subjective and creative in nature; no scores, rankings or random selection are used. The Developer selects Videos it likes, taking these criteria into account.

4.2. No places are awarded. The number of gift recipients is unlimited; a gift is not guaranteed to every participant. If no Video is selected, no gifts will be provided. The Developer notifies the participant of their selection at the email address provided by that participant.

4.3. Each winner receives, as a gift, a character skin in the Game called “POWER”. Method of delivery: crediting the skin to the winner’s current ID in the Game. To receive the gift, the winner must provide the Developer with their current in-game ID obtained in the publicly available version of the Game following testing (early access).

5 Licence for the Selected Video

5.1. By accepting these Terms and Conditions, the participant grants the Developer a non-exclusive licence to the submitted Video, conditional upon its selection for receipt of a gift. The licence takes effect upon dispatch of the notification of selection to the participant, applies worldwide for the duration of the relevant copyright and related rights, and covers the rights held by the participant. The participant’s exclusive rights are not assigned.

5.2. The licence permits reproduction, distribution, public display and making the Video available to the public, in whole or in part, for the purposes of promoting the Game and the Developer, including publication on the Developer’s websites and social media accounts and use in paid advertising. Editing, abridgement, changes of format, the addition of subtitles and incorporation into other advertising materials are permitted.

5.3. The Developer may grant sublicences for the specified uses to platforms, advertising agencies and other third parties within the purposes, territory and term of this licence. The participant permits use of the Video with attribution to the author or without naming the author (anonymously), to the extent permitted by law. No separate licence fee is payable; the conditions relating to the gift are set out in Section 4. The author’s inalienable rights and other rights protected by mandatory law are preserved.

5.4. The licence for Videos selected as winners does not depend on the participant retaining the original post and does not oblige the Developer to use the Video.

6 Personal Data

6.1. The Developer is the controller of personal data. For the purposes of receiving and assessing entries, communicating with participants and providing gifts, it processes the email address, in-game account identifier, social media account and link to the Video. The legal basis is performance of this agreement, Article 6(1)(b) GDPR. Participation and provision of the gift are not possible without this information.

6.2. Information may be processed, to the extent necessary, by providers of form and storage services, including Google, and contractors supporting the conduct of the Competition. Information is retained for compliance with the law, evidencing the licence and protecting rights. For the protection of rights, the legal basis is legitimate interests under Article 6(1)(f) GDPR. Information relating to participants not selected as winners is retained for no more than 5 years. Information relating to Participants whose Videos are selected by the Developer as winners is retained by the Developer for the duration of copyright in the respective participant’s Video.

6.3. Acceptance of these Terms and Conditions does not constitute consent to advertising mailings or any use of personal data for advertising purposes.

6.4. In all other respects, insofar as this does not conflict with the terms of this agreement, the collection and processing of participants’ data are governed by Privacy Policy Kefir.

7 Final Provisions

7.1. The Developer may reject an application to participate in the Competition that does not comply with the published requirements or an application containing inaccurate information. Assessment decisions are made by the Developer, but the participant retains the right to seek protection of their rights.

7.2. The laws of the Republic of Cyprus apply. Communications shall be sent to the Developer’s email address support@kefircyprus.com.

7.3. All disputes shall be resolved by a court of competent jurisdiction in accordance with the applicable jurisdictional rules.